diff --git a/src/lib/permissions/README.md b/src/lib/permissions/README.md
index 409e1da..40bd849 100644
--- a/src/lib/permissions/README.md
+++ b/src/lib/permissions/README.md
@@ -28,8 +28,8 @@ export class AppComponent implements OnInit {
 
 <div
     *allow="['ADMIN', 'GUEST']"
-    (permissionsAuthorized)="yourCustomAuthorizedFunction()"
-    (permissionsUnauthorized)="yourCustomAuthorizedFunction()"
+    (authorized)="yourCustomAuthorizedFunction()"
+    (unauthorized)="yourCustomAuthorizedFunction()"
 >
     <div>You can see this text congrats</div>
 </div>
@@ -38,11 +38,24 @@ export class AppComponent implements OnInit {
     <div>You can see this text congrats</div>
 </ng-template>
 
+----------------------------------------------
+<div
+    *deny="['ADMIN', 'GUEST']"
+    (authorized)="yourCustomAuthorizedFunction()"
+    (unauthorized)="yourCustomAuthorizedFunction()"
+>
+    <div>You cant see this text congrats</div>
+</div>
+
+<ng-template deny="ADMIN">
+    <div>You cant see this text congrats</div>
+</ng-template>
 ----------------------------------------------
 
 <ng-template
     [allow]="['MANAGER']"
     [allowIf]="someObject.isEmpty"
+    [allowDeny]="['GUEST']"
     [allowThen]="thenBlock"
     [allowElse]="elseBlock">
 </ng-template>
@@ -57,7 +70,7 @@ export class AppComponent implements OnInit {
 
 ----------------------------------------------
 
-<div *allow="['can-read']; if: !someObject.isEmpty; else: elseBlock; then: thenBlock">main</div>
+<div *allow="['can-read']; deny: ['GUEST']; if: !someObject.isEmpty; else: elseBlock; then: thenBlock">main</div>
 
 <ng-template #elseBlock>
     <div>elseBlock</div>
diff --git a/src/lib/permissions/directives/allow/allow.directive.spec.ts b/src/lib/permissions/directives/allow/allow.directive.spec.ts
index 34bc3d7..ab9ba23 100644
--- a/src/lib/permissions/directives/allow/allow.directive.spec.ts
+++ b/src/lib/permissions/directives/allow/allow.directive.spec.ts
@@ -41,11 +41,13 @@ function getFixtureContent(): HTMLElement {
 
 describe('Permission directive', () => {
     @Component({
-        template: ` <ng-template [allow]="'ADMIN'" (authorized)="isAuthorized()" (unauthorized)="isUnauthorized()">
-            <div>123</div>
-        </ng-template>`,
+        template: `
+            <ng-template [allow]="'ADMIN'" (authorized)="isAuthorized()" (unauthorized)="isUnauthorized()">
+                <div>123</div>
+            </ng-template>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -104,11 +106,13 @@ describe('Permission directive', () => {
 
 describe('Permission directive with roles', () => {
     @Component({
-        template: ` <ng-template [allow]="'ADMIN'">
-            <div>123</div>
-        </ng-template>`,
+        template: `
+            <ng-template [allow]="'ADMIN'">
+                <div>123</div>
+            </ng-template>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     const awesomePermissions = 'AWESOME';
     beforeEach(() => configureTestBed(TestComponent));
@@ -166,11 +170,13 @@ describe('Permission directive with roles', () => {
 
 describe('Permission directive with roles array', () => {
     @Component({
-        template: ` <ng-template [allow]="['ADMIN', 'GUEST']">
-            <div>123</div>
-        </ng-template>`,
+        template: `
+            <ng-template [allow]="['ADMIN', 'GUEST']">
+                <div>123</div>
+            </ng-template>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     const awesomePermission = 'AWESOME';
     beforeEach(() => configureTestBed(TestComponent));
@@ -221,11 +227,13 @@ describe('Permission directive with roles array', () => {
 
 describe('Permission directive testing different selectors *allow', () => {
     @Component({
-        template: ` <div *allow="['ADMIN']">
-            <div>123</div>
-        </div>`,
+        template: `
+            <div *allow="['ADMIN']; deny: 'GUEST'">
+                <div>123</div>
+            </div>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -249,15 +257,56 @@ describe('Permission directive testing different selectors *allow', () => {
 
         expect(getFixtureContent()).toEqual(null);
     }));
+
+    it('should hide the component when deny permission is added', fakeAsync(() => {
+        permissionsService.add(ADMIN);
+        tick();
+        const content = getFixtureContent();
+        expect(content).toBeTruthy();
+        expect(content.innerHTML).toEqual('<div>123</div>');
+
+        permissionsService.add(GUEST);
+        tick();
+
+        expect(getFixtureContent()).toEqual(null);
+    }));
+
+    it('should hide the component when deny role is added', fakeAsync(() => {
+        permissionsService.add(ADMIN);
+        tick();
+        const content = getFixtureContent();
+        expect(content).toBeTruthy();
+        expect(content.innerHTML).toEqual('<div>123</div>');
+
+        rolesService.add(GUEST);
+        tick();
+
+        expect(getFixtureContent()).toEqual(null);
+    }));
+
+    it('should show the component when deny permission is remove', fakeAsync(() => {
+        permissionsService.add([ADMIN, GUEST]);
+        tick();
+        expect(getFixtureContent()).toEqual(null);
+
+        permissionsService.remove(GUEST);
+        tick();
+
+        const content = getFixtureContent();
+        expect(content).toBeTruthy();
+        expect(content.innerHTML).toEqual('<div>123</div>');
+    }));
 });
 
 describe('Permission directive angular testing different async functions in roles', () => {
     @Component({
-        template: ` <div *allow="'ADMIN'">
-            <div>123</div>
-        </div>`,
+        template: `
+            <div *allow="'ADMIN'">
+                <div>123</div>
+            </div>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -284,11 +333,13 @@ describe('Permission directive angular testing different async functions in role
 
 describe('Permission directive angular testing different async functions in roles via array', () => {
     @Component({
-        template: ` <div *allow="['ADMIN', 'GUEST']">
-            <div>123</div>
-        </div>`,
+        template: `
+            <div *allow="['ADMIN', 'GUEST']">
+                <div>123</div>
+            </div>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -327,11 +378,13 @@ describe('Permission directive angular testing different async functions in role
 
 describe('Permission directive with different async functions in permissions via array', () => {
     @Component({
-        template: ` <div *allow="['ADMIN', 'GUEST']">
-            <div>123</div>
-        </div>`,
+        template: `
+            <div *allow="['ADMIN', 'GUEST']">
+                <div>123</div>
+            </div>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -390,11 +443,13 @@ describe('Permission directive with different async functions in permissions via
 
 describe('Permission directive testing different async functions in permissions via string', () => {
     @Component({
-        template: ` <div *allow="'ADMIN'">
-            <div>123</div>
-        </div>`,
+        template: `
+            <div *allow="'ADMIN'">
+                <div>123</div>
+            </div>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -472,7 +527,8 @@ describe('Permissions directive with else block', () => {
             </ng-template>
         `,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -513,7 +569,8 @@ describe('Permissions directive with then block', () => {
             </ng-template>
         `,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -535,7 +592,8 @@ describe('Permissions directive with empty argument', () => {
             </ng-template>
         `,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -554,7 +612,8 @@ describe('Permissions directive with an empty array', () => {
             </ng-template>
         `,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -567,11 +626,13 @@ describe('Permissions directive with an empty array', () => {
 
 describe('Permission directive with true if condition', () => {
     @Component({
-        template: ` <ng-template [allow]="'ADMIN'" [allowIf]="true">
-            <div>123</div>
-        </ng-template>`,
+        template: `
+            <ng-template [allow]="'ADMIN'" [allowIf]="true">
+                <div>123</div>
+            </ng-template>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -591,11 +652,13 @@ describe('Permission directive with true if condition', () => {
 
 describe('Permission directive with true if condition', () => {
     @Component({
-        template: ` <ng-template [allow]="'ADMIN'" [allowIf]="false">
-            <div>123</div>
-        </ng-template>`,
+        template: `
+            <ng-template [allow]="'ADMIN'" [allowIf]="false">
+                <div>123</div>
+            </ng-template>`,
     })
-    class TestComponent extends BaseTestComponent {}
+    class TestComponent extends BaseTestComponent {
+    }
 
     beforeEach(() => configureTestBed(TestComponent));
 
@@ -613,9 +676,10 @@ describe('Permission directive with true if condition', () => {
 
 describe('Permission directive with true promise if condition', () => {
     @Component({
-        template: ` <ng-template [allow]="'ADMIN'" [allowIf]="condition">
-            <div>123</div>
-        </ng-template>`,
+        template: `
+            <ng-template [allow]="'ADMIN'" [allowIf]="condition">
+                <div>123</div>
+            </ng-template>`,
     })
     class TestComponent extends BaseTestComponent {
         condition = Promise.resolve(true);
@@ -639,9 +703,10 @@ describe('Permission directive with true promise if condition', () => {
 
 describe('Permission directive with false promise if condition', () => {
     @Component({
-        template: ` <div *allow="'ADMIN'; if: condition">
-            <div>123</div>
-        </div>`,
+        template: `
+            <div *allow="'ADMIN'; if: condition">
+                <div>123</div>
+            </div>`,
     })
     class TestComponent extends BaseTestComponent {
         condition = Promise.resolve(false);
@@ -718,9 +783,10 @@ describe('Permissions directive with then block and if condition', () => {
 
 describe('Permission directive with false promise, if condition and change detection on push', () => {
     @Component({
-        template: ` <div *allow="'ADMIN'; if: condition">
-            <div>123</div>
-        </div>`,
+        template: `
+            <div *allow="'ADMIN'; if: condition; deny: 'GUEST'">
+                <div>123</div>
+            </div>`,
         changeDetection: ChangeDetectionStrategy.OnPush,
     })
     class TestComponent extends BaseTestComponent {
@@ -740,7 +806,7 @@ describe('Permission directive with false promise, if condition and change detec
         expect(getFixtureContent()).toEqual(null);
     }));
 
-    it('should show else block when permission is missing and condition is false', fakeAsync(() => {
+    it('should show component when permission is added and condition is true', fakeAsync(() => {
         permissionsService.add(ADMIN);
         (fixture.componentInstance as TestComponent).condition.next(true);
         tick();
@@ -749,4 +815,19 @@ describe('Permission directive with false promise, if condition and change detec
         expect(content).toBeTruthy();
         expect(content.innerHTML).toEqual(`<div>123</div>`);
     }));
+
+    it('should hide component when permission is present, condition is true and deny permission is present', fakeAsync(() => {
+        permissionsService.add(ADMIN);
+        (fixture.componentInstance as TestComponent).condition.next(true);
+        tick();
+
+        const content = getFixtureContent();
+        expect(content).toBeTruthy();
+        expect(content.innerHTML).toEqual(`<div>123</div>`);
+
+        permissionsService.add(GUEST);
+        tick();
+
+        expect(getFixtureContent()).toEqual(null);
+    }));
 });
diff --git a/src/lib/permissions/directives/allow/allow.directive.ts b/src/lib/permissions/directives/allow/allow.directive.ts
index 74b69bf..7b5a3d3 100644
--- a/src/lib/permissions/directives/allow/allow.directive.ts
+++ b/src/lib/permissions/directives/allow/allow.directive.ts
@@ -18,6 +18,7 @@ export class IqserAllowDirective extends IqserPermissionsDirective implements On
      * narrow its type, which allows the strictNullChecks feature of TypeScript to work with `IqserPermissionsDirective`.
      */
     static ngTemplateGuard_allow: 'binding';
+    #deny?: string | List;
 
     constructor(templateRef: TemplateRef<unknown>) {
         super(templateRef);
@@ -40,8 +41,35 @@ export class IqserAllowDirective extends IqserPermissionsDirective implements On
         this.setElseTemplateRef(template);
     }
 
+    @Input()
+    set allowDeny(value: string | List) {
+        this.#deny = value;
+        this._updateView.next();
+    }
+
     @Input()
     set allowIf(value: boolean | Promise<boolean> | Observable<boolean>) {
         this.setIf(value);
     }
+
+    get #hasDenyPermission() {
+        if (!this.#deny) {
+            return false;
+        }
+
+        return this._permissionsService.hasSome(this.#deny) || this._rolesService.hasSome(this.#deny);
+    }
+
+    protected override _validate() {
+        const hasDenyPermission = this.#hasDenyPermission;
+        if (!this._permissions) {
+            return !hasDenyPermission;
+        }
+
+        if (hasDenyPermission) {
+            return false;
+        }
+
+        return this._permissionsService.has(this._permissions) || this._rolesService.has(this._permissions);
+    }
 }
diff --git a/src/lib/permissions/directives/deny/deny.directive.ts b/src/lib/permissions/directives/deny/deny.directive.ts
index cfa85cc..7e55fa6 100644
--- a/src/lib/permissions/directives/deny/deny.directive.ts
+++ b/src/lib/permissions/directives/deny/deny.directive.ts
@@ -50,6 +50,6 @@ export class IqserDenyDirective extends IqserPermissionsDirective implements OnD
             return true;
         }
 
-        return !(this._permissionsService.hasAtLeastOne(this._permissions) || this._rolesService.hasAtLeastOne(this._permissions));
+        return !(this._permissionsService.hasSome(this._permissions) || this._rolesService.hasSome(this._permissions));
     }
 }
diff --git a/src/lib/permissions/services/permissions.service.ts b/src/lib/permissions/services/permissions.service.ts
index fa7555c..f2f8529 100644
--- a/src/lib/permissions/services/permissions.service.ts
+++ b/src/lib/permissions/services/permissions.service.ts
@@ -24,25 +24,11 @@ export class IqserPermissionsService {
     has(permissions: List): boolean;
     has(permissions: string | List): boolean;
     has(permissions: string | List): boolean {
-        const isEmpty = !permissions || permissions.length === 0;
-        if (isEmpty) {
-            return true;
-        }
-
-        const all = this.#permissions$.value;
-        const results = toArray(permissions).map(permission => all[permission]?.(permission, all) ?? false);
-        return results.every(result => result);
+        return this.#evaluate(permissions).every(result => result);
     }
 
-    hasAtLeastOne(permissions: List | string): boolean {
-        const isEmpty = !permissions || permissions.length === 0;
-        if (isEmpty) {
-            return true;
-        }
-
-        const all = this.#permissions$.value;
-        const results = toArray(permissions).map(permission => all[permission]?.(permission, all) ?? false);
-        return results.some(result => result);
+    hasSome(permissions: List | string): boolean {
+        return this.#evaluate(permissions).some(result => result);
     }
 
     load(permissions: IqserPermissions | List) {
@@ -69,8 +55,11 @@ export class IqserPermissionsService {
     }
 
     has$(permission: string): Observable<boolean>;
+
     has$(permissions: List): Observable<boolean>;
+
     has$(permissions: string | List): Observable<boolean>;
+
     has$(permissions: string | List) {
         const isEmpty = !permissions || permissions.length === 0;
         if (isEmpty) {
@@ -83,6 +72,16 @@ export class IqserPermissionsService {
         );
     }
 
+    #evaluate(permissions: List | string) {
+        const isEmpty = !permissions || permissions.length === 0;
+        if (isEmpty) {
+            return [true];
+        }
+
+        const all = this.#permissions$.value;
+        return toArray(permissions).map(permission => all[permission]?.(permission, all) ?? false);
+    }
+
     #reduce(permissions: IqserPermissions | List, initialValue = {} as IqserPermissions) {
         if (isArray(permissions)) {
             return this.#permissions$.next(this.#reduceList(permissions, initialValue));
diff --git a/src/lib/permissions/services/roles.service.ts b/src/lib/permissions/services/roles.service.ts
index c45863f..ca5f3be 100644
--- a/src/lib/permissions/services/roles.service.ts
+++ b/src/lib/permissions/services/roles.service.ts
@@ -41,25 +41,22 @@ export class IqserRolesService {
     }
 
     has(roles: string | List): boolean {
-        const isEmpty = !roles || roles.length === 0;
-
-        if (isEmpty) {
-            return true;
-        }
-
-        const validations = toArray(roles).map(role => this.#runValidation(role));
-        return this.#checkPermissionsIfNeeded(validations).every(result => result);
+        const results = this.#evaluate(roles);
+        return this.#checkPermissionsIfNeeded(results).every(result => result);
     }
 
-    hasAtLeastOne(roles: string | List): boolean {
-        const isEmpty = !roles || roles.length === 0;
+    hasSome(roles: string | List): boolean {
+        const results = this.#evaluate(roles);
+        return this.#checkPermissionsIfNeeded(results).some(result => result);
+    }
 
+    #evaluate(roles: string | List) {
+        const isEmpty = !roles || roles.length === 0;
         if (isEmpty) {
-            return true;
+            return [true];
         }
 
-        const validations = toArray(roles).map(role => this.#runValidation(role));
-        return this.#checkPermissionsIfNeeded(validations).some(result => result);
+        return toArray(roles).map(role => this.#runValidation(role));
     }
 
     #checkPermissionsIfNeeded(results: List<string | boolean | List>) {