diff --git a/bamboo-specs/src/main/resources/scripts/build.sh b/bamboo-specs/src/main/resources/scripts/build.sh
index 0f791311e..4ed332149 100755
--- a/bamboo-specs/src/main/resources/scripts/build.sh
+++ b/bamboo-specs/src/main/resources/scripts/build.sh
@@ -53,5 +53,12 @@ then
 else
     echo "Not on a relevant branch $bamboo_planRepository_branchName ... skipping."
 
+    if [[ ! -z "$bamboo_version_tag" ]]
+      echo "Pushing custom tag: $bamboo_version_tag"
+      docker tag "$imageName:latest" "$imageName:$bamboo_version_tag"
+      docker push "$imageName:$bamboo_version_tag"
+    fi
+
     echo "APP_VERSION=BRANCH-$bamboo_planRepository_branchName-$bamboo_buildNumber" > version.properties
 fi
+